This is a public declaration to our clients, colleagues, family and friends & and anyone who comes across our work.
TO BE HONEST
To ourselves, to our clients and to the graphic design projects we
work on. Honesty is not always welcome, but the least we can do is to
tell it how it is.
TO PUSH HARDEST
IN THE LAST 5% OF THE PROJECT
This is the time when that extra polish can make the difference
between a good piece of design and a great one. We will go the extra
mile, whether it is a website design, an online advertisement, or a
brochure design, or a direct marketing piece.
TO CARRY ON THINKING
EVEN WHEN WE MAY HAVE THE BEST IDEA
We'll put it on the back boiler for a while and get a coffee or tea.
That's because, it's usually when your mind is not forced into thinking
about anything in particular that the best ideas surface.
TO LET OUR DESIGN HAVE A SENSE OF SELF
The best graphic design has a sense of self. We'll engender our projects with the necessary and right amount.
TO GIVE IT TIME
Time is precious. Many think they do not have time to work things out
properly, make decisions or go for lunch. We'll make time. We like to
allow clients the luxury of time to give a considered response to our
work. We feel it's better to get a real constructive response than one
born under pressure.
TO NOT TALK JARGON
We always say it like it is. And say it simply. Jargon is for people
that don't know what they are talking about or feel they have to add
gloss to their case.
To keep things simple.
A strong graphic design concept or strategic delivery is always best when done simply and elegantly.
TO ASK QUESTIONS
Whether it's to understand a brief, an idea or a new product, we'll
ask questions. These are the key to the right solutions and the only way
forward.
TO ACCEPT EVERYONE AS A LEADER
Ideas can come from anywhere. Whenever they do, allow them to emerge.
Learn to follow when it makes sense. Let anyone lead. (This isn't our
idea, thanks Bruce Mau).
TO BE CURIOUS
Curiosity is growth. Growth is creative.
TO DESIGN WORK WE ARE PROUD OF
To create design our clients can be proud of. We will produce work we
would happily show the people we most respect and are closest to.
TO USE SOFTWARE AS A TOOL
Pencils generate ideas, software assists design.
TO ENJOY THE PROCESS
The process is just as important as the results. Feel good about the process, it will improve the design.
TO PRESENT THE RIGHT SOLUTION
And only the right solution.
TO NOT FOLLOW BUT TO LEAD
We will do what is right not what is fashionable.
TO MAKE TEA
When tea is a sensible thing to make.