Crits allow us to gain critical feedback on the work we have been doing for a givem brief so far, We can share our ideas and solutions to problems as well as what we do and dont like about any given piece of work.
This is useful because it means that we are never designing on our own, we always have a test to see if what we are creating is a viable piece of design. We can also take away a greater appreciation of what we should do next and a plan of action on how to move forward.
More importantly we get used to taking criticism in a positive way, and also how to give criticism in a useful way that isn't just hacking at other peoples work, but shows ways to make room for improvement.
We use the DIET acronym to crit successfully.
Describing
Interpreting
Evaluating
Theorising
5 good questions for Crits:
1. Who is the Audience? Have they been considered properly?
2. What does the work communicate? Is it clear?
3. Is the medium the work has been produced in suitable?
4. Where will the work be viewed? What situation will the audience be in when they view it?
5. Is the work aesthetically pleasing. Does it look good?
Thursday, 29 December 2011
Tuesday, 20 December 2011
Blog, Marry, Avoid
As part of the Blog, Marry, Avoid workshop and some research afterwards I have come up with a list of 10 new designers and agencies who can inspire me in the future.
-Snask
-Catalogue
-Jon Boam
-Brosmind
-Proud creative
-Build
-Brecht Vandenbroucke
-Effektive
-Ben Newman
-Scott Albrecht
-Jessica Hische
Saturday, 17 December 2011
LECTURES// Film Theory 3
Italian Vernacular
Cinema
Fellini is taken
seriously as an auteur
-Comments the superficiality of middle classes -Films are associated with style and sophistication
-Seen as worthy of
critical appraisal
There is a lot more
to Italian cinema …
-Audiences -Historical and social context
-Economics
“A forkful of
westerns: industry, audiences and the Italian western,” Christopher Wagstaff
-Prima visione and
seconda visione – cinemas
that attracted a middle class sophisticated audience usually in major cities, audience selected a
film to watch-Terza visione – less populated areas, cheaper tickets, audience went to cinema based on habit rather than selecting a film. Films were more formulaic and popular films
Italian working
classes 1970s
-Go
to Cinema every night – Italian film industry needs a lot of films-Conventions of watching film are different
-People may talk, drink and eat during the film
-People enter the cinema at beginning, half way through, near the end
-Cinema is a very social space
Wagstaff notes that the terza visione audience was more
like a television audience, going to the cinema after dinner, without any
particular film in mind, arriving without respect to start time, and often
using the outing as a social event, to talk during the screening, meet with
friends, etc. in
some churches mass was conducted in a similar way.
Spaghetti Westerns
Mondo/Cannibal film
Poliziottesco, police films
The Good, the Bad
and the Ugly 1966 directed by Sergio Leone
-Use
of sound
-Use
of Music
-Lack
of dialogue
-Use
of eye line and cutting
-Differences
in scale
-Use
of camera to tell a story
-Fragmentation
of body
-Catholic
references
Mario Bava, Dario Argento, and Lucio Fulci
-These
films may be stylish and expressionistic, but at their worst they challenge our
senses and the standards of ‘good taste’-Exploitation movies
-Gross out movies
-Similar to American Grindhouse/Drive-in movies
-Wonderful titles used to sell the concept
Amateur detective
as tourist
-The
protagonists are usually American or British, visiting Italy
-They
usually work in the creative industries (artist, writer, musician, fashion,
photography)
-They
seem to evoke a cosmopolitan ‘jet set’ life style
Giallo Killers
-Black
Gloves
-Black
Hat
-Black
over coat
-Disguises
gender
-Priests
often used as part of gender confusion
-Many
giallo demand to be read from psychoanalytical point
of view
-Based
on false memory
-Childhood
trauma
-Fetish (eyes, gloves, cut-throat raiser)
-Solution
of mystery lies in art
-Works
of art in gialli are often subverted
and associated with the madness of the psychopath and regularly provide a
conduit into the past and into the mind of the antagonist.
Is vernacular film
dead?
-Multiplexes
aimed at people with cars
-Going
to cinema is a special event
-Cinema
tickets are expensive
-DVD
and digital formats mean audiences watch in own home or on the move
-Social
aspects of film-watching done on line rather than at the cinema
Tuesday, 6 December 2011
COLLECT, CATEGORISE, COMMUNICATE// Inspiration
Here I have collected some more inspiration for stuff posted on my designs principles blog. I have mainly been looking for things that I feel suit a design style I would like to use, or at least take from for the Diamond Engagement Ring brief.
This largely typographical work has nice subtle tones and imagery, the typeface is strong and sits well with the image. Also the designer has used very limited colours, mainly black and off-white printing on an grey off white instead of a yellow is something I would much prefer. It implies more quality in my eyes.
I chose this design because of the geometry of the image and how the artist has used some
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| http://26.media.tumblr.com/tumblr_lvokebxlkh1r46py4o1_500.jpg |
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| http://29.media.tumblr.com/tumblr_lvo3pt0l0z1r46py4o1_500.jpg |
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| http://28.media.tumblr.com/tumblr_lvotruToUE1r46py4o1_500.jpg |
COLLECT, CATEGORISE, COMMUNICATE// Geometry
Simon
Page has designed some amazing geometric posters that I have been
looking at. The theme of geometry is important in this brief because of
the physical properties of Diamonds and the way that light moves through
them. Many dead straight lines and perfect angles.
Although we are not producing a poster per-se we will have a design covering the back of the hotdog book. The geometry and subtlety of these poster is something I would like to see in our own designs because I feel that diamonds and the industry could be nicely reflected by these principles.
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| http://behance.vo.llnwd.net/profiles4/99293/projects/2562469/be9ef48823f7a94a67d35026191a19d5.jpg |
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| http://behance.vo.llnwd.net/profiles4/99293/projects/2562469/ad2d36559a3519442eb34efa16be9a64.jpg |
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| http://behance.vo.llnwd.net/profiles4/99293/projects/2562469/77ad6590d5caa4a3398439996aa10ec7.jpg |
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| http://behance.vo.llnwd.net/profiles4/99293/projects/2562469/e130e9f99d316f757775941e93156d96.jpg |
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