STUDY TASK 1// What is Design for Print?

Branding And Identity

Take Dr Pepper vs Monster. Dr.Pepper relies on its name typed out on the side of the can, monster has worked for a much less time but is much more visually recognisable because of its distinctive monster logo. The colour of the monster can is much more contrasting so really stands out on the shelf. Dr.Pepper, whilst being a classic is really pushed into obscurity. I believe this is because Dr.Pepper is owned by coke, who rely on classic brand identity to sell products and are scared that if they changed the design of Dr.Pepper to bring it up to date they would loose this.

 iTunes gift cards don't have a single apple logo on them because of the massive campaign they ran with this style on TV. As a result customers can instantly recognise iTunes from this image.

 Morrisons body spay is a rip of deodorant based on Lynx Africa. This is not because of the smell, but because of the colours used on the can, the green black and red is associated with Lynx Africa as a brand as well as certain African cultures themselves.This is the power a well known brand can have over consumer choices.

 G.I Joe's DVD is covered in the red white and blue of the American flag, with a fat, militaristic font on the cover. This alludes to G.I Joe's mission; to bash communism and raise good American children with television.

An unusual place to find 'print' but this keyboard has been printed with brand identity in mind, as the Alienware gaming computer range has to have a more unique and specialist feel than any regular dell.

Packaging And Promotion.

This Kindle box has a really smooth varnish effect printed across the front in Black on black. This shows us as consumers that the product is of high quality, the minimalism alludes to high class and sophistication while the box is printed on an uncoated cardboard showing us that the company is environmental conscious and caring.

 Crash records didn't brand their store with any high end graphics studio, however the logo does command some respect in the area, or it used to. The solid black on yellow really puts the bag out of place amongst other shoppers so it is always easy to spot, generating interest in the shop.

Games of thrones packaging is a three tiered ordeal, the outer sleeve is most decorative with de-bossing and foiling over the text and illustrations, the inner sleeve is much more basic as it carries the DVD's, so is built to be sturdy. The cover gives the buyer a sense of high quality and a small amount of the mystery of the story in many ways.

In exactly the same way as the kindle box this wine box shows the customer that the wine is of high class and sophistication whilst also being responsibly sourced.

This small local branding and packaging work is all about handmade crafts and clean graphic design. It's for a pop up store and is obviously aimed at the hipster crowd.

 French biscuits packaging, shows a Parisian style. The idea here is to show the customer the kitchen tiles of the bakery the biscuits were made in, this gives the products a more professional, not home made, but individually made, feel.



Publishing and Editorial

 This is the instruction manual which comes with the keyboard (and computer). Its huge and rather unusual shape hints at the size and shape of the computer case itself. The text is embossed into a rubber and card cover and there is a metal emblem on the cover also. This is all designed to show the customer that this machine is a serious gaming computer, not like any other PC around, the feel of the book is heavy duty and large metal screws bind it, its is designed to feel like it is out of a computer game itself
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 Colours Magazine apocalypse special was printed on recycled paper and card because of the principles expressed in its content which was to use the little resources you can scrounge in the post apocalyptic wasteland. This gave the magazine a very utilitarian feel whilst retaining its attractive cover.

 Designed by Noma Bar the cover of Richard Dawkins 'The God Delusion' works on many levels. It represents an explosive new idea, or a sudden realisation of the truth. The text reigns in the otherwise fairly mental cover and gives the overall design a more scholarly look. http://www.ft.com/cms/s/0/5b0723c6-65ab-11dd-a352-0000779fd18c.html

 Interesting placeholder type cover for a newspaper/ magazine layout, the spaces will be filled in a a later date but it shows the construction without the content.

 Typography book, typography on the front, varnished in woth a light foiling on the header. This all shows off the books good quality and the designers skill, which we assume will be reflected in the content (it is).

Cheap magazine with cheap content. Short list is a free editorial and the over look/ texture of the cover shows that to the audience straight away. Printed on a nasty newsprint stock and bound with metal staples. This isnt all bad, but is shows the budget the magazine has to operate at.


Information and Wayfinding

Not exactly the clearest wayfinding, but it is aesthetically good looking, with a simple earthy colour scheme and smooth lines, which is unusual for wayfinding which is usually very sharp and direct.

 Which is exactly what happens here in this London 2012 wayfinding plan. These boards stood like giant obelisks out of the park and gave all sorts of information at different levels. The information higher up would appear in a heavier font, designed to be seen from a distance, while the stuff down at eye level was a smaller font so visitors could walk right up to the sign and look at information in more detail. 

 Very simple and modernist park design for a Zoo. The numbers are very subtle illustrations that refrain from being childish, whilst retaining flair, eccentricity and a futuristic vibe (for 1981).

Stark contrast between heavy black flooring and the super bright yellow. This is more about interior design but the level number is very visible as a result of the colour combination.

Trainspottingesque wayfinding. The colour combination is rather unusual and the text is very small so I wonder if this was a student project. There are useful pictograms on the poster to identify what sort of amenities are on each floor...