COP3// DSI Logo Design Part 2

Moving forward with the logo design this post will walk through some of the ideas I carried forward and began to explore in illustrator. This Idea above was to work out a way to illustrate 'earthrise' in the logo; the view you would get from the surface of another body in space of Earth as it rises over the horizon.

This second Idea illustrates one of the sketches in a more digital manner. The design here places all three letters at equal widths and imitates their shapes if they were to appear on a dot matrix display. My problem with this design is that the theory behind it is not looking forward, but backward at older technology.

These designs go back to the 'earthrise' idea, however they illustrate the main problem with the concept, which is that it is too similar to a sunrise or moonrise, it gives the impression that DSI is a more terrestrial organisation, perhaps interested in farming and agriculture rather than deep space mining. At this stage I was looking for something more angular to illustrate the more heavy industry side of mining as well as its tech background.

These two images illustrate that change, moving towards a more refined logo. It also happens to be much more similar to the existing logo of Deep Space Industries so hopefully this is more in tune with their desired identity. I have also added this loop shape, which looks fairly militaristic. The design of the shape illustrates the path a spacecraft would take it it encountered an object in space, flew up to it, orbited the object and then boosted away from it. I will call it the 'Encounter line'. This line could also be interpreted as the end of a mining drill. I have also messed around with the D shape in DSI, looking at the aesthetics and readability of it with and without the open counter. I much prefer the open version visually but I am unsure of how this effect readability yet.

Here I have joined the characters with make the logo together as an experiment into how this would look. Although the logo flows nicely like this it reduces the ability to fully understand what each character is, especially the I which could be seen as a T by some. I have also added the orbit graphic into the D shape as descried in the previous logo post, however this also detracts from readability.

These final images reflect on what I thing the final logo will look like going forward. They are close to the design of the current DSI logo but in a much more fresh and refined manner. The addition of the 'encounter line' gives the DSI text a bit more context into what industry they are operating in. Additionally if this is taken away the connotations of the heavy lines in this shape is of the iconic NASA worm logo, and therefore space exploration in general.