Monday, 18 November 2013

COP3// DSI Firefly Insignia

The next thing I want to explore and the first application of the finished logo will be on this mission insignia. The Aim of the insignia is to mark the spacecraft as property of DSI as well as illustrating the missions goals. Secondarily insignia is used as a collectable item and to spread public awareness. Here is a very early concept of the Firefly insignia, with the mission to find and investigate the surface of an Asteroid, I wan to use the tail of the firefly to illustrate the illumination of space.
Having considered the aesthetics of the actual DSI Firefly patch, which is shown in a previous post, I have decided to re-illustrate the bug to appear more aggressive. This vector illustration also has to be sew-able so blovk of single colours are needed.
I followed this with an experiment into how this illustration would fit alongside the new logo. Also added the text 'Firefly' with Avenir Next.
Here I experiment with layout of the insignia based on a few core shapes used in the mission insignia of the Apollo program. The most used would be the circular insignia, however I find Apollo 8's triangular insignia to really stand out, and the shape of the elements I wish to include in this space fit well.
Here are a few more experimentations with colour and hierarchy on the design. The three core elements of the Firefly, Logo and Text must all be visible and work as a unit in the space provided. I have also added an illustration of the shape of the actual spacecraft onto the back of the firefly. I did this because it is part of the design for so many of the existing mission insignia out there and adds an extra layer of context to the work as a whole. 
Anther consideration is the way in which the fireflies tail lights up space in the design. I have placed in an circular object representing earth into the design as well as another of a cratered moon, this positions the spacecraft in an actual part of space rather than just floating. The yellow colour is emitted from the tail of the bug to reveal a star (below) representing the goal of the Firefly mission. I have also added a few stars to balance some symmetry of colour and space in the design and to further link the context to space exploration.

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