PROVERBIALLY YOURS// Message and Delivery

This Turkish Graphic Designer 'Kutan' has created some work about various neighborhoods in Istanbul. Each one has type and image which reflects aspects of the neighborhood, be it in culture, history, or stereotype. For Example, after doing some research I have found that Tarlabasi is a very poor and dangerous area with a large migrant population. The skull and crossbones with smoke can reflect the danger of the area. Also Kapilicarsi is where the grand bazaar is located and Beyoglu is known for its large pedestrian cobbled streets. 

All the separate, squares follow a similar layout and feel, mostly with a label, sticker or badge over photography. Each one has a special meaning and I could take this style in consideration when I design my my Mailshot. They are very visually appealing while being very simple, but also packed with meaning.

Sariyer District is a wealthy seaside district with a history of traditional fishing. The photography looks like the big cloudy sky you see when looking out to sea and the faded label suggests bleach-blown signage. Also note the seabird and waves on the label.

Nisantasi is an upmarket quarter of Istanbul with a heavy fashion following, hence the fur coat. This time the text is overlay and multiplied onto the image. It is in the thin, prosperous style that fashion labels like to use.

I hope I can learn to use image in this subtle way for this brief. It would have been easy for Kutan to have just taken images of the neighborhoods and added text but some thought has gone into each image.