"Different artists often have quite diverse conceptions of what they are doing."
D&AD the blank sheet project, idea started to illustrate what creatives think that creativity means.
Rutger thinks that the Dutch are pessimistic.
Then talks about Silvester Stilone being a non-creative, comparing him to Ridley Scott as someone who he could really have a 'Creative Flow' with.
Rosso, Diesel Founder.
"The best must be the next" Idea that every idea has to be the best idea a person has.
"When you do things before other people, they treat you like you are stupid."
Plato spoke of Mimesis, there is a world that exists beyond the physical world, a real word. He writes that art and creativity is a mimic or the mimicked world. A low form of intelligence.
Bernal argues that northern Africa built the foundations of ancient Greece which in turn built the western world.
1 The creative Genius. Kant spoke of romanticism, this movement redefined the role of the creative mind as a role of intelligence and importance. Value was found in originality. The artist is a creator, not an imitator. Hegarty thinks that collaboration ruins the aspect of individual creativity.
2 The Creative Classroom, Accadamies of art in 14c Italy, grew idea of creativity as an academia.
3 Democratic and political creativity, creativity is closely related to democratic and political ideas and philosophies. Internet has allowed people to share information, and ideas.
5 Creativity as an economic imperative.
6 Play and Creativity, divergent thinking techniques.
7 Creativity and Cognition. Physic-cultural perspective on creativity. Occurs when challenges and skills are both high.
8 The creative accordances of technology.
Lanier says "you have to be somebody before you can share yourself".
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