DESIGN FOR WEB// ISTD Visual Research

Here is some visual research for we design that is popular at the moment...

 Almost poster style websites have begun to appear online, I definitely dont want mine to look like a conventional website. This particular website is pretty content heavy in my opinion, it needs some stripping back but it illustrates what people expect to see out of new sites.

 Here is a much more cut back site with a simple menu down the left and some nice visuals. In contrast to the website above it appear much more approachable, however I do think that to those not inspired by the typography, it could be seen as a bit of a bore.

 With the way we use smartphones to view websites (where continuous scrolling is preferable to multiple pages) more and ore websites pop up with the same idea. Also with faster connection speeds more content can be loaded into a single large page so stuff like this is much easier to use.

See here too how the page is almost tripled in size, users will probably be able to smooth scroll down the page meaning new pages will not have to be loaded before they get to see new content, much faster and more enticing to the user.