FEDRIGONI RESPONSIVE// Library Research Part 1

To help come up with our initial ideas for the Fedrigoni book, as well as the fish bowl and other ideas we have been using a few books from the library.

 More Paperwork is the second part of a book series called Paperwork. The cover is horrendous however the work inside is probably impressing and refined in a way that some of the other books couldn't offer.

 This work is for a diary design. The pattern is visible right through the book thanks to die cut holes in every page. This makes the book remarkably dynamic as the pattern chops and changes as the viewer flicks through. This is something that we should be working into our own designs as we are challenged by a similar principle.

The book also features several interesting folds within its own pages, this one is still intact, the others are not. In some way its a testament to the fact that interactivity like this could always backfire on your own design by the way it encourages people to mess with it.   However we could incorporate this fold or something similar to create the landscape, we would loose some detail but gain an extra aspect of crafting.

This idea is similar to the calendar, here the circles are a result of badge making leading to this form of recycled artwork. This poses a question to weather we could use the cut-outs from our book to make a negative copy of the same landscape for a poster or piece of promotional material perhaps.

 The second book that Ste and Myself looked at was Paper Engineering. The content was to a similar quality as the book above however the tone of the book was more friendly and creative with a few more examples of taking paper out of books and applying it to street art or 3D sculpture.

 This is a book we should really be aware of, produced for GF Smith its a colour swatch book with a wooden box containing the stock as well as securing the binding. The colourplan text looks fairly retro now, especially against the wood, however the crafting involved in mass producing something of this quality for many clients is impressive. A problem I think we have with 'selling' our idea to Fedrigoni in reality would be convincing them to actually spend money on producing such intricate books. To produce our idea in any real quantity would be extremely expensive.

 Something we were interested in was this fold out booklet, especially if we could traslate this into a three dimensional poster, something that could hand off a wall or simply give some gradient to a poster could be quite interesting or at least something to experiment with.

Translating this card idea into our brief would not be a hard task, an old Italian paper mill or grand country house could replace this one shown here. The card could be built out of different stocks and arrive in a pack which printers could open to reveal different scenes of northern Italy. This would be both interactive and informative and information on any cards stock could also be printed on the inside.

A conceptual yearly report for surgeons. Two holes are cut straight through the book from front to back cover to celebrate the effectiveness of key-hole surgery. Interestingly although the process is similar to what we are doing the design is less decorative, but has a more reasoning and purpose.

I found this in the paper engineering book and it instantly reminded me of an older Fedrigoni brief from 2012. The concept is very similar but through the different crafting process and target audience the results are very different. This could relate back to our own ideas, as cutting a scene out of a wad of paper isn't the most original idea by itself so its on us to craft an old idea in a new and more impressive way to win opinion in our favour.

One book I did have a flick through was this one, it was a catalogue of everything we shouldn't do; happy flowers, love hearts, garish colours, repeated patterns and heavy handed cut-outs.