WHAT IS GOOD?// Branding and Identity at the London Design Museum

On my most recent trip back home I popped into the London Design Museum to check out any of the new exhibitions running at the moment. The first one was for slightly older industrial design icons, but I had a few bits about the British transport systems visual Identity, complete with the British Rail visual identity handbook. This was all out on display and it was interesting to see how the booklets are laid out and designed for such a high end user. What I was surprised to find was that even here there is very little in the way of text, the whole thing was mostly images and illustrations of how the visual identity should be used. This was a great example of primary research and I have really found this to be an important piece to have seen. Other than that they had some information about British road signs and how they were designed as well as an awards presentation gallery which contained a good number of examples of visual identity in a wide range of contexts. This was also great stuff but is still feel that being able to see and photograph the British Rail stuff was the most helpful and professional work .