THEORY INTO PRACTICE// Presentation

5 Modernist Graphic Designers

1. Morten Iveland

Uses a modernist style grid system with simple geometric shapes and bold and clear text to produce poster and cover based work. Rare because he is practicing as a new designer.

http://cargocollective.com/iveland

2. Armin Hofmann


Helped develop Swiss style graphic design. Used geometric shapes and bold but limited colour. Was into design theory and wrote books about how everyone should design like the 'Graphic Design Manual'

http://www.designers-books.com/?p=2596
http://en.wikipedia.org/wiki/Armin_Hofmann
http://www.logoreviews.org/armin-hoffman-graphic-designers-guru
http://www.citrinitas.com/history_of_viscom/modernists.html

 3. Lance Wyman

Famous for designing the Mexico 68' logos and Washington metro maps. Used lots of colour surprisingly, but employed a strong emphasis on Black. Also only used solid blocks of colour and imagery was illustrated with straight lines and lots of symmetry.

http://www.logoreviews.org/lance-wyman-american-graphic-artist
http://www.lancewyman.com/
http://en.wikipedia.org/wiki/Lance_Wyman
http://www.creativereview.co.uk/cr-blog/2012/may/lance-wyman-in-norwich
http://olympic-museum.de/design/lancewyman/wyman.htm

 4. Herbert Bayer.

All round designer with a focus in graphic design of the Bauhaus persuasion. He shows a strong modernist style and focuses on technology and futuristic subjects.

http://www.designishistory.com/1920/herbert-bayer/
http://www.herbert-bayer.com/
http://www.type.nu/bayer/
http://www.adcglobal.org/archive/hof/1975/?id=281
http://en.wikipedia.org/wiki/Herbert_Bayer

5. Sual Bass.

Well know modernist graphic designer. Was however more experimental and worked with text and image, exploring cuts ups and decorative text.

http://www.citrinitas.com/history_of_viscom/images/modernism/saulbass.html
http://www.guardian.co.uk/artanddesign/2011/oct/30/saul-bass-life-film-review
http://blog.robbfitzsimmons.com/post/12624832433/saul-bass-the-look-of-modernism
http://pinterest.com/vuongvan163/saul-bass/

THEORY INTO PRACTICE// Semiotics

Yet another image I have prepared for the presentation. Here I have just thought of some signs and symbols I am aware of with their labels and jumbled them up. The reader of the puzzle book would have to link the name to the sign with a line to complete the puzzle.
The idea is to explain that we all understand semiotics, because we see them every day.

THEORY INTO PRACTICE// Constructivism Maze

I have just finished creating this concept design for another page in the publication. The idea here is to create and maze out of a constructivist inspired design. The maze could be metaphorical for the battle between the reds and the whites with the goal at the tip of the triangle...

I've basically just based this on the red and white theme of constructivism with the triangle and circle that early constructivists used to represent the Bolsheviks killing the Monarchists.

LECTURES// Visual Communication

THEORY INTO PRACTICE// Mod/ Post-Mod

For the presentation in a few days time I have knocked up this example of what one of the puzzles could look like. Its a piece of commentary on modernism and post-modernism urging the reader to not touch the modernist design 'because it is already perfect' and to find a child to add to the post-modern design to help break the rules. This isn't necessary insisting that post-modernism is intrinsically stupid or childish, just that it is not afraid to be unchained, whereas the modernist side of the page is refined and the rules must be stuck too.

This is another plan to be included into the puzzle book, although it is not entirely a 'puzzle' the aim is to introduce the new first years into the concept of modernism vs post-modernism in a silly way.

THEORY INTO PRACTICE// Hitchcock

 I started the theory into practice project today by sketching out the face of Hitchcock for my first puzzle. The aim here is to translate one of Hitchcocks interviews about the Kuleshov effect into a piece of interactive graphic design.

From watching the video it is clear that there are two main 'stories' being told each with only three shots. First the man's face, followed by the subject followed by the man's reaction. Working with this my aim was to sketch out Hitchcocks face before and after the alternate shot. By sliding in various scenes for the 'man' to look at the user of the publication can re-create the Kuleshov effect in paper.

Here I sketched out the first shot of Hitchcock. I used the pen and the pencil tool here.

I then sketched out the second shot of Hitchcock smiling, after the subject of his attention has been revealed. 

This was followed by the scene of the mother and child and the scene of the lady in the bikini.

I have arranged these two different events in order on the page. When the readers see this they will be challenged to describe what sort of person the male character is in each series of events. This is just a planned Idea for my presentation but I do hope it refine this work and include it in the publication later.

LECTURES// Communication