This is the second version of the Cults logo and will be the one I use moving forward. The logo is a combination of a human eye and an electronic power symbol turned on its side. The eye contains all the same connotations as in the previous Logo, that of the 'all seeing eye' and the panoptic gaze combined with the added technological symbolism of the power button. The cultists will be watching screens for most of their days when they are not out shopping so the symbol will become very important to them.
I also realised that the old logo was not much good after the last crit when It was criticised for trying to look to much like a satire of a cult, therefore reducing its effectiveness at actually being a satirical cult logo. The old version was also bad design-wise and was far too complicated for its purpose. These logos need to be easily recognisable, reproducible and simplified by nature, also with the added message of my specific consumerist cult, the logo should appear to be more of a mega-brand identifier than a creepy secret message.
In contrast this new logo works as a religious symbol and also as a piece of branding and promotion, whilst retaining a level of hidden meaning and cult belief.
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