STUDIO BRIEF 2// The Name and 14 Tenets of the Cult

I have chosen to name the Cult SERVATOLOGY. This is taken from the name of Servatologies God, Servō which means to 'watch over' or 'maintain' in Latin. The 'ology' means the study of or science of the aforementioned topic. The idea here is the the god is watching over the followers and their dedication to the cult, The cult is also focused around examining and studing Gods message on screens. The names meaning is slightly obtuse but I borrow this misunderstanding of Latin from the Church of Scientology, the 'science of science'. 
I have also decided upon a set of tenets, these will be beliefs and practices that the Cult performs to please Servō and travel to the Realm Of eternal satisfaction. The tenets explain the cults beliefs from their own point of view without analysing them in any critical context. I thought this would be important to produce before bashing and criticising the cult to give some depth to the cult as a story rather than just an idea. 

The tenets also set in stone for me the main principles of the Cults belief system so that I don't have to theorise on different ideas any more. I can just get on with producing the Books.

TENETS

1. We must worship the digital age God, SERVŌ, whom controls screens.

2. On screen advertisement is actually a vision of heaven. Fact.

3. SERVŌ wants us to be happy. SERVŌ wants us to live in a perfect world, where everybody who is perfect can be free and happy. 

4. SERVŌ is always watching you, as you should always be watching SERVŌ.

5. When saved Humans and small house animals die their spirits and souls go to the REALM OF ETERNAL SATISFACTION, where they spend eternity by the side of SERVŌ.

6. We must all surrender ourselves to SERVŌ by following his every instruction if we wish to be saved and visit the REALM OF ETERNAL SATISFACTION when our Earth-lives end.

7. SERVŌ guides us spiritually through his onscreen sermon, roughly every 15-30 minutes on most ‘Saved’ channels.  

8. SERVŌ also invented the Internet. Fact. SERVŌ uses the internet to spread his message 24 hours a day, 7 Days a week, through GoogleAdSense.

9. In the REALM OF ETERNAL SATISFACTION, SERVŌ, will give us a perfect form. Our bodies will be clear of Toxin’s and Blemishes and our hair will be Smooth and Silky.

10. When the Saved reach the REALM OF ETERNAL SATISFACTION, SERVŌ, will provide never-ending Diet Coke and Burger King Big Whoppers. Fact. 

11. SERVŌ Loves you. If you disobey SERVŌ he will trap you forever in the LAND OF ABERRATION with other layabouts, freeloaders, atheists and communists. 

12. In the LAND OF ABERRATION you will be tormented forever by fiery hot death and Facebook rape for all of Time.

13. SERVŌ is showing us a vision of a perfect Earth. One which we could all be part of if we only followed his simple commands. 

14. When SERVŌ tells us to consume we must consume. SERVŌ is Infallible.