WHAT IS GOOD?// Barnbrook Visual Identity

When Barnbrook isn't heavily criticising multinationals or capitalism he designs visual identity for cosmetic companies and housing projects in Japan. I have been looking at these because they give an insight into the amount of trial and experimentation that goes into designing a new visual identity, and also how he prefers to present his ideas to a client. The writing about the process is also interesting and the way that the idea goes from concept to final production is interesting to see here. Despite the hypocrisy of this book is it interesting to see the way that a designer like this works and the shear number of identity options he has presented to the client. Although I am more or less set on my own design it would be great in the future to really experiment further with this and take it to another level.